New Balance is an amalgamation of fashion and function. It is a premium brand offering stylish, durable, comfortable and expensive casual and athletic footwear. The company has integrated technology with innovation and now its products are equipped with heel counters, blended gel-inserts and a great range of sizes especially related to wide/narrow widths.

New Balance is one of the world's largest sports shoe manufacturers. It is an American origin company that was founded in the year 1906 by its founder William J Riley. New Balance manages all its operations via headquarters at Boston in Theneited state.

The company sponsors several personalities like Dale Steyn, Mathew Wade, Matt Reid, and Trayvon Bromell and teams like National Football Team of Panama to promote brand awareness.