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Liberty shoe factory

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Liberty shoe factory

Liberty Shoes, established in 1954 in Karnal, Haryana, is one of the largest shoe companies in India and amongst the top five leather footwear manufacturers in the world. The company produces 50,000 pairs of footwear a day through its six manufacturing units and has established its presence around the globe, registering an annual turnover of over Rs 5 billion (US$ 80.3 million).

 

Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal by the name of Pal Boot House in 1954. Liberty Shoes was first associated in India for distribution and exclusive showrooms with Balbir Singh & Sons in the year of 1983, which was later named Naruson Sales Corporation.

 

The company was incorporated on 3 September 1986 as a Public Limited Company and obtained the Certificate of Commencement of Business on 11 March 1988. shoes factory has been set up to manufacture and sell leather and nonleather shoes, leather shoe uppers, and leather garments Presently the company is engaged in the manufacturing of leather and nonleather shoes.

 

It has also set up a joint venture in Russia to manufacture shoes in 1991 under the name of M/S Liberty &Go, with M/S Gorky Production & shoes Unit, Gorky. The Company is marketing its product nationally and internationally under the brand name "LIBERTY" and is well established in the national and international market. The company has entered into an agreement with one of the group firms M/S Liberty Enterprises for using the established brand name "LIBERTY".

 

The company has commenced its commercial production for nonleather shoes on 25 December 1993. Initially, one direct injection soiling machine was installed with a capacity of 50000 pairs per annum on a single shift basis. The second direct injection soiling machine was installed on March 94. From the commencement of commercial production till 31 March 1994, the company has been operating at full capacity. As the promoters are in this line for the last five decades, the company is confident of maintaining this level of operations in the future. The company has been promoted by P.D.Gupta and R.K.Bansal and belongs to the LIBERTY Group.

 

'Force 10', Liberty's first sub-brand, was launched in August 1990, a time when a casual footwear wave swept the Indian market. By 1994-95, Force 10 became Liberty's flagship brand in value, notching up sales of Rs 32 crore, it the coming years, it not only help the company establish its name in the domestic footwear market but also paved the way for nine other sub-brands and a firm foothold the mass family footwear segment, till now led by Bata, now Liberty was the country's second-largest footwear company after it.

 

The company saw a major expansion in the 2000s, both on retail and manufacturing bases, leading to a sharp growth, in the year 2002-03, the company posted a retail turnover of Rs 400 crore. Also in April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped. As a part of the restructuring process, the company split its manufacturing and retail business in January 2004, with Liberty Shoes as the holding company for its shoe business and a subsidiary Liberty Retail Revolution Ltd for its retail business, which established a new retail channel through "Revolutions Stores", which were set up in Mumbai, Kolkata, Hyderabad, and Chennai. At the same time, it ventured into high fashion, by tying up with fashion designers including Rohit Bal, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni, and Suneet Verma to develop footwear to match their clothing lines.

 

LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 400 exclusive showrooms, and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 65 years of its existence, today Liberty produces footwear for all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.

Private Label Shoes Manufacturer丨Shoes Supplier- XINDESHENG
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