Under Armour has targeted men, women and especially the younger generation along with professional players as its target customers. The private label shoes are famous for their unique style and eye-catching design.

Under Armour is an American origin company founded in the year 1996 by its founder Kevin Plank. Its products are easily available in numerous world markets as the company handles its operations via headquarters base at Baltimore in the United States.  The world famous million-dollar company manufactures, distributes, develops and markets performance apparel, casual shoes, running shoes, performance training footwear, basketball shoes, slides, cleated and sports shoes.

The brand participates in philanthropic activities via its organization UA Give Back. It is associated with “UA Power in Pink” organization that fights against breast cancer. It has entered into several sponsorship deals with famous personalities like Memphis Depay, Andre Green, Patty Mills, and Cody Bellinger.