Belle is the largest women's shoe brand in China, representing nearly 25% of the market share. Established in Shenzhen, Guangdong, in 1991, Belle has been manufacturing, distributing, and retailing elegant, easy-to-mix, and match shoes manufacturer products to both its' domestic and many international markets. Belle also owns several major footwear brands in China, including Belle, Staccato, Joy & Peace, Millie's, Jimi Japa, etc.; and distributes footwear under the licensed brands of Bata, Caterpillar, Clarks , Fitflop, Hush Puppies, Mephisto, etc.

Belle International was established in 1992. It is a large-scale fashion and sports industry group. Its business covers three major businesses: shoes factory, sports and apparel. It owns more than ten footwear brands including BELLE, STACCATO, TATA, 73Hours, TEENMIX, BASTO, initial , MOUSSY, SLY and other apparel brands are key retail partners in China for more than ten global leading sports brands such as Nike and Adidas.

As a large-scale real economy enterprise, Belle has formed a leading vertically integrated business model in the industry, covering a complete supply chain link such as product planning, product research and development, manufacturing, marketing, logistics and warehousing, and retail distribution. Belle has 7 R&D and production bases, more than 60 self-owned warehouses, and about 20,000 self-operated stores in more than 300 cities in China, with a total of about 100,000 employees.

In 2017, the Group launched a digital strategic transformation. Based on a strong retail network and agile supply chain capabilities, the industry chain was empowered with big data, and online and offline omni-channel expansion and integration were carried out, and synchronized growth was achieved. Cost-effective products and services.