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Anta Shoes Brand Story

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Anta Shoes Brand Story

 

Anta Sporting Goods Co., Ltd. was established in 1994 and listed on the Hong Kong Stock Exchange in 2007. It is a leader in the sportswear market and one of the largest sports shoes manufacturer in China. Its market value in 2016 exceeded 7.39 billion U.S. dollars. The business of designing, developing, manufacturing and marketing sports apparel, including sports footwear, apparel and accessories under its own brand name Anta. Anta Sports is also the official sponsor of numerous sports teams, well-known players and associations, including Klay Thompson, Rajon Rondo, Chandler Parsons, NBA Kevin Garnett and Filipino boxing legend Manny Pacquiao.

 

Anta Group is a comprehensive, multi-brand sports goods group specializing in the design, production and sales of sports shoes, clothing, accessories and other sports equipment. The company was founded in 1991 and went public in Hong Kong in 2007. In 2018, Anta Group's sales volume exceeded RMB 40 billion, a year-on-year increase of more than 44.4%. In the first half of 2019, Anta achieved revenue of 14.8 billion, a year-on-year increase of 40%. After nearly 30 years of development, Anta Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness. Since 2015, Anta Group has been China's largest sporting goods group, with a market value of more than 170 billion Hong Kong dollars in August 2019, ranking third in the global sporting goods industry.

 

 

In 2018, the group sold 70 million pairs of sports shoes, 100 million pieces of sportswear, has more than 12,000 stores, and directly created 100,000 jobs. Anta Group adheres to the development strategy of "single focus, multiple brands, and omni-channel". The group owns many well-known Chinese and international sports brands such as ANTA (China), FILA (Italy), DESCENTE (Japan), and KOLON (Korea), which fully meet the diverse needs of consumers. In March 2019, an investor consortium composed of Anta Sports, Fangyuan Capital, Anamered Investments and Tencent completed the acquisition of Amer Sports, officially starting the process of globalization, and established the new Amer Group in April this year Board of Directors. Internationally renowned brands under Amer Sports have also joined the multi-brand camp of Anta Group, including Salomon (France), Arc'teryx (Canada), Atomik Atomic (Austria), Suunto (Finland) ), Wilson (USA), Precor (USA) and Peak Performance (Sweden), etc. These brands rank in the forefront of the world in their respective sports segments such as outdoor sports, skiing, ball and sports equipment, and have layouts in major world markets such as Europe, the United States and Asia Pacific. After the merger between Anta Group and Amerfin, it will become the world's third largest comprehensive sporting goods group, serving global consumers.

 

 

Anta Group has always adhered to "innovation is the foundation of enterprise survival" and has continuously increased R&D investment. As of the end of 2018, Anta Group’s investment in innovation and R&D accounted for 5.2% of the cost of sales. It has established global design and R&D centers in Los Angeles, Tokyo, South Korea, Seoul, South Korea, Milan, Italy, mainland China, and Hong Kong, China, attracting nearly 200 Design and development experts from 20 different countries and regions. At present, Anta has applied for more than 1,200 national innovation patents.

 

 

Anta shoes factory has always supported the development of China's sports industry and promoted the implementation of the nationwide strategy. From 2009 to 2024, Anta will be the official partner of the Chinese Olympic Committee for 16 consecutive years. In 2017, Anta Group became the official partner of the Chinese Olympic Committee and the Beijing 2022 Winter Olympics. Anta has participated in the Vancouver Winter Olympics, Guangzhou Asian Games, London Olympics, Incheon Asian Games, Sochi Winter Olympics, Rio Olympics, Pyeongchang Winter Olympics and Jakarta Asian Games for 36 national teams and Chinese sports delegations. More than 30 major international sporting events in China provided prize-receiving equipment, competition equipment and life training equipment. By 2024, Anta will also compete with Chinese athletes in major international sports events such as the Tokyo Olympics, the Beijing Winter Olympics, the Hangzhou Asian Games, and the Paris Olympics.

 

 

Since the establishment of the company, Anta Group has actively fulfilled its corporate social responsibilities and cared for the society. In the past many years, during the occurrence of major natural disasters, the total donations for the disaster-stricken areas exceeded hundreds of millions of yuan. In 2017, in collaboration with China Youth Development Foundation and Shanghai True Love Dream Foundation, we established the "Growth and Growth Charity" program, donating a total of 500 million yuan in cash and materials, and through sports poverty alleviation projects that help the body and the mind, including the donation of sports equipment , Donate to build a dream center to promote literacy education, popularize happy sports and Olympic culture, and Anta sports dream courses to help nearly 10 million young people enjoy the joy of sports and grow up vigorously.

 

 

Anta Group has always adhered to the mission of "incorporating the spirit of sports that transcends oneself into everyone's life" and established the five core values ​​of "consumer orientation, focus and pragmatism, innovation and transcendence, respect and tolerance, and honesty and gratitude". "Consumer-oriented, market position as the goal, contributors as an example, and innovation as the foundation of survival" Anta Way advocates innovation and transcendence, the culture of the iron army and the group culture that never stops. In 2018, Anta Group won numerous awards-Forbes World's Most Trusted Company, Forbes' Best Employer, Asia's Top 50 Listed Companies, China's Top 50 Corporate Citizenship Brands, China's Most Valuable Companies-and won wide recognition from the society; At the same time, Mr. Ding Shizhong, Chairman and CEO of Anta's Board of Directors, was awarded the title of "China's Top Ten Economic Figures of the Year" in 2018. Looking forward to the future, Anta Group is committed to becoming a respected world-class multi-brand sporting goods group.

Private Label Shoes Manufacturer丨Shoes Supplier- XINDESHENG
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