Ecommerce

Founded March 2009

Founder(s) Brian S. Lee

Robert Shapiro

M.J. Eng

Kim Kardashian

Headquarters Santa Monica, California, United States

Key people Bill Strauss, CEO

Brian S. Lee, Chairman

Products Shoes, apparel, accessories

shoedazzle.com

ShoeDazzle is an American online fashion subscription service based in El Segundo, California. Shoes manufacturer. Each month the company debuts a selection of shoes, handbags, jewelry and provides its members with a showroom curated to their indicated fashion preferences.

In November 2009, ShoeDazzle secured its first round of $7 million funding from Polaris Ventures, a venture capital firm specializing in early-stage investments.

In April 2010, Lightspeed Venture Partners led a $13 million round of financing. In May 2011, ShoeDazzle secured $40 million in funding led by Silicon Valley venture capital firm Andreessen Horowitz.

In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO. Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.

In July 2012, ShoeDazzle signed up a record one million new members. From 2011 to 2012, ShoeDazzle grew from 3 million to 10 million members.

In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies will continue to run independently as separate brands.