Lancer was founded in 1989 and headquartered in New Delhi. Lancer operates its footwear production in its 7 manufacturing facilities spread across Delhi and Haryana. As one of the top shoe brands in India, Lancer’s portfolio of products rests on the strong foundations of institutional strengths derived from its deep consumer insights, cutting-edge Research & Development in the footwear industry, differentiated product development capacity, strategic brand-building, world-class manufacturing infrastructure, efficient marketing and distribution network.

Lancer footwear is a renowned private label shoes manufacturing firm headquartered in New Delhi, India, that offers a diverse portfolio of products to add comfort to people’s lives.

Founded in the year 1989 from the passion and knowledge of Mr. Subhash Chander Gupta, Lancer Footwear today is a USD 100 million group servicing the footwear industry with the best of material, design, and quality at competitive prices. The company has 7 state-of-the-art manufacturing facilities spread across Delhi and Haryana and produces a diverse portfolio of products ranging from Sports Shoes, Casuals, Slippers to Sneakers and Safety Shoes.

A complete in-house testing facility ensures that the highest standard of quality is maintained in compliance with international standards. Lancer holds ISO 9001:2015, EN 20345:2011, IS 15298 Part 2:2016, and SA 8000:2014 certifications among others. Footwear design, quality, and customer service are the key pillars of success that keep inspiring Lancer to provide exceptional products with unbeatable value for money. The company’s foremost aim is to always exceed the customer’s expectations.

The competitiveness of Lancer rests on the strong foundations of institutional and export strengths derived from its deep consumer insights, cutting-edge research & development, differentiated product development capacity, world-class manufacturing infrastructure, efficient distribution network, and a dedicated team of an experienced workforce. Through innovation and early adoption of the latest manufacturing technologies, Lancer has been instrumental in coming up with a diverse range of products at all times which are well accepted with our vast customer base spread all across India and the world. An experienced team of professionals has helped Lancer develop this ever-expanding network of the sales force and a satisfied customer base. A firm belief in prioritizing quality and customer relationships above all else has made Lancer Footwear one of the leading shoes factory in India.