ASOS Introduction

l A great range of brands, some of which are lesser known

l Good prices, and lots of discounts available

l Great returns method and policy

ASOS is a UK brand that is rapidly growing in the US. And with good reason - the site has a large range of shoes, and other clothing, and it's incredibly easy to buy from.Private label shoes While the selection isn't as wide as the likes of Zappos, you'll find a number of brands here that aren't as common across the rest of the shoe stores we've listed here, so if you're looking for something a little different you'll likely find it here. It's great to just poke around on the site looking for new shoes and clothes, so we've listed it as our top pick for inspiration.

Product pages are laid out a little differently to many other shoe retailers, but you'll recognize all the elements, including a gallery of pictures of the shoe itself, and an option to change the size and style too. There are no user reviews on site, but there are help guides to assist you with finding the right size and fit.

When it comes to delivery and returns, ASOS is very good. While the returns policy is only 28-days for a full refund, you can also get store credit for up to 45-days. You can return items via any USPS office, and you can often use the same packaging your shoes arrived in for the return, which does save you money. There are no paper slips to fill out in ASOS orders, so all the returns process is done online, which is better for the environment. Overall, we like what the company is trying to do here.

ASOS User Reviews and Ratings

l Has an F rating via the Better Business Bureau

l Scores 4 out of 5 via Trustpilot

We looked at over 200 reviews of ASOS, and found some very inconsistent things. While it has a terrible F rating at the BBB, many consumer review sites - like Trustpilot - have very favorable overall scores for the site. A rating of 4 stars on Trustpilot, for example, is higher than most other retailers on this list. Positive comments focus on the customer service that people have received, and the speed of resolution that occurred. The company is quite prompt at responding to complaints on the BBB too, so we don't see why the rating is so low.

The most common issues that people face with ASOS are around the time it takes to process some returns, and to refund the customer. While it's fairly standard, we note that the company promises a refund within 14 days, which is unacceptable given how quickly they're able to accept payments. A few people have bemoaned the lack of a complaints department, and seem to have vented frustrations elsewhere, but overall the customer experience seems very good with ASOS.